Based on my expeirence as one of the sole tennants in an apartment building that burned down in Lower Haight (September, 2012). Also referenced in an article for SF Gate.
That’s the moment. The moment when you can see the avalanche approaching. The fire is at the doorstep. For some reason, my first thought was to lock the door and huddle in the closet furthest from the blaze...
It’s one of those absurd questions you hear time & time again - what do you grab when the house is on fire? Let me tell you, it is not a moment born out of deep contemplation but the instant panic of loosing everything. First, my computer. On the couch. Then I turned around, grabbed my cell phone, keys, and finally my LC-A+ sitting on the counter top. The men were screaming louder now and between the knock on the door and me hopping over the broken glass of the fire extinguisher box: 12 seconds.
A proud and true Star Trek nerd, I am an Ensign Yeoman for a San Francisco Star Trek fan club, the USS Loma Prieta. I am fully aware how that sounds. It's an awesome group of intelligent friends. We like to get together, order a pizza, drink beers, and debate the quality of Voyager. It is awesome.
This peice made it to the Regional newsletter, and it's about the books that Captian Jean-Luc Picard has read in the television show, The Next Generation. It's actually quite fascinating.
One of my first peices published on Medium, I created a series of "Date-Oscopy" posts. Essentialy, generalizations about a specific "type" of date, typically based on profession. This peice seemed to hit a nerve with the Internet.
To love a blogger is to hold the optimism. When a single comment can ruin their day, the confident advocate will uphold their faith in their own work. As a writer, the Internet is perhaps the harshest editor, and therefore, the required reaction is a steady dose of positive reinforcement.
A consumate journaler, I enjoy putting words together. Usually hired hand for in-house marketing and overall copywriting gigs, sometimes I get a chance to write for myself. Here are some examples:
As a marketer, I try to be sensitive of time and place. In a variable state there is an appropriate moment, and visa-versa. This week has worn us all out and emotions are high, so bear with me as I call out some frustrating behavior, on the corporate blog no less. There might be many of these pieces floating around the internet after this week, (and truly, I hope there are) but brand marketers and those who profit from promoted ads need to re-think their message at this time. Or best, turn it off.
In my own aftermath of discovery, and social media scrolling, finding out about the tragedies of Alton Sterling, Philando Castile, and the police shootings in Dallas, I was utterly dismayed at the lack of respect that brands, agencies and overall promoted social media platforms have in place for incidents of national crisis.